No matter how technical a product or service is, there is always a story to tell our target audience. At PCC Brand we tell great stories in a simple and attractive way to your clients, stories that generate business.
We are announcing the launch in Mexico of fleet tracking software designed by Verizon Connect. To achieve this, we sought specialized media in the transportation industry to report the benefits of this product by creating ads that adhere to Verizon's brand guidelines; At the same time, we develop a digital strategy through Google Ads. In addition, we supported the brand in matters of logistics and customer service during its participation in Expo CIHAC, one of the most important exhibitions in our country focused on construction, building and housing companies. Thereby we achieve that both suppliers and purchasing consultants and final consumers will place it as the meeting place par excellence for the automotive market. The result was a rewarding success sector events and the Creation of ads
and messages where the brand promise was explained
INA PAACE Automechanika
We carried out a 360 campaign to help INA PAACE Automechanika Mexico be considered as the largest and most important professional exhibition of the automotive industry in the region. We generate a mixture of traditional advertising with digital actions to reach the largest audience, highlighting the professionalism and developments of the sector, and showing it as the ideal place to sell, buy and meet a wide variety of options, qualities and prices. In this way we achieve that both suppliers and purchasing consultants and final consumers will place it as the meeting place par excellence for the automotive market.
Kystone Paper is a pioneer in sustainability that sought to introduce a new product in the market with multiple benefits for the environment: stone paper. For this, carry out a comprehensive communication campaign to publicize the characteristics and qualities of the product, highlight all the advantages and clarify all doubts regarding its use and operation. The result was a successful success, making the brand grow among its target audience and positioning as a reference in the lithographic and large format industry.
Rockwell Automation was challenged to develop its market by offering strategic solutions for industrial automation. Being a broad and complex issue, he approached us to help him generate an effective campaign to position it among his target audience. Through a series of actions that included public relations, presence in industrial sector events and the realization of announcements and messages where the brand promise was explained in a simple and direct way, we managed to consolidate it as a global leader in Mexico and accelerate its growth.
We helped 3M to publicize and promote a line of articles focused on institutional cleaning. For this, we made creative executions where we put the product in the center of the action showing how it could benefit a wide spectrum of potential customers such as hospitals, restaurants, hotels and public and private institutions. The campaign was very well received among consumers and the general public, managing to generate recall among the target customers and boosting sales.